High-volume Programs
Major Bank CNY Program (Calendars + Red Envelopes)
Intak produced a Chinese New Year campaign package centered around calendars and red envelopes, designed to feel premium in-hand and consistent across the full run. The project required brand-level precision, clean finishing, and a workflow that could support corporate standards and distribution needs.
The challenge
CNY programs are deadline-driven and highly brand-sensitive—especially when reds and signature brand colors must remain consistent across different formats. The deliverables also needed to look cohesive as a set, with finishing and packaging choices that support a premium gifting experience.
The solution
Intak managed the program end-to-end with controlled proofing, quality checks throughout production, and finishing standards aligned to corporate presentation. By producing the full set under one roof, the output stayed consistent across formats and remained on schedule for seasonal distribution.
What we produced
Chinese New Year calendars
Chinese red envelopes (hongbao/lai see)
Coordinated production + finishing for a unified set
Why it worked
The program delivered a polished, consistent brand experience—premium in feel, accurate in color, and reliable at scale. With one team managing print, finishing, and readiness for distribution, the process stayed efficient and predictable during a time-sensitive season.
Project Insight / Key Learnings
Color control is the priority for CNY work. Reds and brand palettes need structured proofing and consistent QC to stay uniform across formats.
Treat calendars + envelopes as one system. Planning both together improves visual consistency and avoids mismatched materials or finishes.
Finishing choices define “premium.” The tactile feel and clean edges matter as much as the artwork in gifting programs.
Seasonal timelines reward early approvals. Faster proof cycles create more room for premium finishing and reduce last-minute compromises.
One-stop production reduces risk. Keeping everything under one roof improves consistency, accountability, and on-time delivery.
